CMG · NYSE · Retail-Eating Places
$29.60 · $39.7B market value · fiscal year to 31 Dec 2025
5 of 10
Buffett tests pass
Margin of safety 4.2%
Bear
$18.09
Base
$31.20
Bull
$49.74
Price $29.89
Chipotle owns and runs almost all of its restaurants, selling burritos, bowls, tacos and salads in store, through its app and through delivery companies, with revenue of $11.9B in the latest year. The quality evidence is strong. There are no loss years in 15 years of filings, after-tax return on invested capital averaged 45%, there is no debt and net cash is $1.0B. The moat is a brand, and brands can crack: return on equity fell to 1.3% in 2016 after food safety problems, and in 2025 comparable sales fell as fewer guests came. Our engine's verdict is below the required margin. At $29.89 the shares sit only 4.2% below our base value of $31.20, well short of the margin this lens asks for, and the bear value of $18.09 implies a margin of -65%.
Predictability: Medium
Chipotle owns and runs almost all of its restaurants. It earns money by selling burritos, bowls, tacos and salads to guests, in store, through its app and website, and through delivery companies. Revenue was $11.9B in the latest year. It does not rely on franchise fees, so it keeps the whole restaurant profit and also carries the full labour, food and rent costs. Growth comes mainly from opening new company-owned restaurants, many with a drive-through pick-up lane called a Chipotlane, and from raising sales at existing ones.
Inside the circle? The economics are simple to understand. Guests pay up front and working capital needs are small, and the record shows no loss years, rising margins to 16% and no debt. Several things are hard to estimate ten years out. Comparable sales fell in 2025 and management expects them to be about flat in 2026. Labour costs are set partly by law. Delivery platforms sit between the brand and its guests. The 2016 history, when margin collapsed to near zero after food safety problems, shows how quickly earning power can vanish. A careful owner can estimate the shape of the business but not its margin with confidence, and the operating margin volatility of 5.6% reflects this.
Durability
Narrow
Pricing power
Some
Moat type
Brand
What protects Chipotle's profits is mainly its brand. Guests trust it for fresh food, generous portions and a clear sourcing story. The returns support this. After-tax return on invested capital averaged 45% and reached 83% in the latest year. Operating margin climbed from an average of 9.8% to 16%, with no debt. The filing does not give gross margin history, so we cannot check it. Two facts suggest the moat is narrow and fragile. First, the margin record swings (5.6% volatility), and return on equity fell as low as 1.3% in 2016 after food safety problems, which shows how fast brand trust can break. Second, in 2025 comparable sales fell because fewer guests came, while the average check rose only a little. That suggests menu price rises are reaching their limit. Rivals copy the clean-ingredient pitch, and delivery apps stand between the brand and its guests. We see no switching costs, network effects or legal barriers in the filing. The advantage should last as long as execution and food safety hold. It needs constant reinforcement.
Threats to the moat
Capital allocation
Sound
Candour
Neutral
Chipotle puts its cash first into new company-owned restaurants, then into buybacks, and pays no dividend. The average payout is 0.0%. The record supports reinvestment: average return on invested capital was 45%, there is no debt and net cash is $1.0B, and each retained dollar has been matched by 5.8× of market value. The weak point is the buyback policy. The filing ties repurchases only to market conditions and never to an estimate of what the shares are worth, and repurchases rose sharply in 2025 at a price near 26× earnings with an owner earnings yield of 3.6%, below the 5.1% Treasury yield. Reporting is plain on the numbers, including falling comparable sales and a flat outlook. The strategy sections still lean on marketing language.
5 pass · 4 mixed · 1 fail · 0 can't tell
The diluted share count has changed by 53% a year. Shrinking means buybacks are returning value; growing means owners are being diluted.
Why this testNo loss years across 15 years of filings, with operating margin varying by 5.6% around its average.
Discounted owner earnings
Bear
$18.09
Base
$31.20
Bull
$49.74
Price $29.89
| Scenario | Starting owner earnings | Growth (yrs 1–5) | Terminal | Discount | Value / share |
|---|---|---|---|---|---|
| bear | $1.4B | 6.0% | 1.5% | 9.6% | $18.09 |
| base | $1.4B | 10.0% | 2.5% | 8.1% | $31.20 |
| bull | $1.4B | 13.0% | 3.0% | 7.1% | $49.74 |
Sensitivity
| Discount ↓ / Growth → | 6.0% | 8.0% | 10.0% | 12.0% | 14.0% |
|---|---|---|---|---|---|
| 6.1% | $39 | $44 | $49 | $55 |
You would be paying a full price for a restaurant brand whose growth is slowing and whose moat has broken once before. At $29.89 the shares sit only 4.2% below our base value of $31.20, and the bear value of $18.09 implies a margin of safety of -65%. The owner earnings yield of 3.6% is below the 5.1% Treasury yield, so the price only works if growth near 10% lasts for years. Yet in 2025 comparable sales fell because fewer guests came, and management expects them to be about flat in 2026. The 2016 record, when return on equity fell to 1.3% after food safety problems, shows that the earning power you are paying for can shrink fast.
Food safety incident damages the brand
Could break the thesispossibleFresh produce, raw chicken and no preservatives raise the chance of an outbreak, and the brand is the main moat. The 2016 collapse in profit shows the impact can last years.
Pricing power reaching its limit
MateriallikelyFewer guests visited in 2025 while the average check rose only slightly, and the outlook is flat. Rivals copy the clean-ingredient pitch, which weakens the case for further price rises.
No margin of safety at today's price
MateriallikelyThe price sits near base value at a 26× earnings multiple, so modest disappointment on growth or margin leaves the price above value. The bear value is far below the current price.
Several of Buffett's principles are clearly met. High returns on tangible capital: return on invested capital was 83% in the latest year. Little or no debt: total debt is $0.0. Owner earnings (the cash an owner could take out after the spending needed to stay competitive) are $1.4B on a normalised basis, and cash conversion has averaged 146% of reported profit. The retained-earnings test passes, with each retained dollar matched by 5.8× of market value. A business that doesn't eat capital is only a partial pass: capital spending runs at 1.6× depreciation because growth means building new restaurants. Durable advantage and pricing power are the weaker links. The filing says the company may have "higher risk for food safety incidents than some of our competitors", and rivals copy the clean-ingredient pitch. In 2025 the average check rose a little while transactions fell, which suggests limits to price rises. Demonstrated, consistent earning power is mixed: operating margin has varied by 5.6% around its average of 9.8%. On rational capital allocation, the engine flags the share count at 53% a year as a fail. That figure may reflect a stock split rather than real dilution, but the excerpts do not confirm this, so we report the flag as computed. Separately, the filing ties buybacks only to "market conditions" and never to an estimate of value. Finally, margin of safety and interest rates as gravity both weigh against the price: the owner earnings yield of 3.6% sits below the 5.1% ten-year Treasury yield.
Comparable restaurant sales and transaction counts
Management expects comparable sales to be about flat in 2026. Further falls in guest numbers would point to weaker pricing power.
Food safety incidents and related disclosures
The 2016 collapse in return on equity to 1.3% shows this is the risk that can break the thesis.
Operating margin against labour and food costs
Margin reached 16%, but labour costs rose as a share of revenue in 2025 and wage laws are outside the company's control.
New restaurant cost and returns
Building costs are rising and new units take years to ramp up. Falling returns on new restaurants would make growth eat more capital.
Buyback size and the diluted share count
Repurchases rose sharply in 2025 with no stated value test, and the engine's share count flag needs checking against the filings.
Questions the filings couldn't answer
How this was made
Chipotle Mexican Grill Inc · financial data to 31 Dec 2025 from SEC XBRL filings, narrative from the 10-K filed 4 Feb 2026. Method [email protected], prompts [email protected]. Judgement by anthropic/claude-opus-5.5. 28 filing quotes verified. Data completeness 100%. Analysed 18 Oct 2026.
General research. It isn't personal advice. Numbers are computed in code from filings; the model writes no figures. It can still be wrong.
Replicly is a research and education tool. It is not financial advice and does not recommend that you buy or sell any investment. Analyses apply Buffett-inspired principles to public data and can be wrong. Warren Buffett and Berkshire Hathaway are not affiliated with and do not endorse Replicly. Capital is at risk.
“We manage our U.S. operations based on 11 regions and aggregate our operations to one reportable segment. Our revenue is derived from sales by our restaurants.”
Business · filing
“For 2026, management is anticipating comparable restaurant sales to be about flat.”
Management's discussion · filing
“Our ability to offset higher labor costs by increasing menu prices depends on the willingness of our guests to pay the higher prices and the perceived value of our meals relative to competitors.”
Risk factors · filing
“We may have higher risk for food safety incidents than some of our competitors because we use fresh, unprocessed produce, handle raw chicken in our restaurants”
Risk factors · filing
“If the third-party delivery companies we use increase the fees they charge users or give greater priority or promotions on their platforms to other restaurants, our delivery business and our sales may be negatively impacted.”
Risk factors · filing
“Our growth depends on our ability to open new restaurants at an aggressive rate and operate them profitably as soon as possible.”
Risk factors · filing
“We have not required significant working capital because guests generally pay using cash or credit and debit cards and because our operations do not require significant receivables or significant inventories”
Management's discussion · filing
“many of our competitors also make claims related to the quality of their ingredients and lack of artificial flavors, colors and preservatives.”
Risk factors · filing
“We built strong value in the Chipotle brand by serving delicious, high quality food, made fresh every day using responsibly sourced ingredients served in generous portions.”
Risk factors · filing
“many of our competitors also make claims related to the quality of their ingredients and lack of artificial flavors, colors and preservatives.”
Risk factors · filing
“Our ability to offset higher labor costs by increasing menu prices depends on the willingness of our guests to pay the higher prices and the perceived value of our meals relative to competitors.”
Risk factors · filing
“If we increase our menu prices on third-party delivery platforms to cover higher delivery fees, we may not be competitive with other restaurant options offered on that platform.”
Risk factors · filing
“We may have higher risk for food safety incidents than some of our competitors because we use fresh, unprocessed produce, handle raw chicken in our restaurants”
Risk factors · filing
“The fast-casual, quick-service, and casual dining segments of the restaurant industry are highly competitive with respect to, among other things, taste, price, food quality and presentation”
Business · filing
“We have not required significant working capital because guests generally pay using cash or credit and debit cards and because our operations do not require significant receivables or significant inventories”
Management's discussion · filing
“After funding the current operations in our restaurants and support centers, the first planned use of our cash flow from operations is to provide capital for the continued investment in new restaurant construction.”
Management's discussion · filing
“repurchase additional shares of our common stock subject to market conditions; invest in, maintain, and refurbish our existing restaurants; and for general corporate purposes.”
Management's discussion · filing
“As we have no outstanding debt, we estimate this rate based on prevailing financial market conditions, comparable company and credit analysis, and management judgment.”
Management's discussion · filing
“For 2026, management is anticipating comparable restaurant sales to be about flat.”
Management's discussion · filing
“We have not required significant working capital because guests generally pay using cash or credit and debit cards and because our operations do not require significant receivables or significant inventories”
Management's discussion · filing
Capital spending has averaged 1.6× depreciation; estimated maintenance capex was $509.8M last year.
Why this testAt $29.89, the price is 4.2% below the base-case value of $31.20 (the bear case is $18.09). The standard lens asks for a 25% margin.
Why this testThe owner-earnings yield is 3.6% against a 10-year Treasury yield of 5.1%.
Why this testReturn on equity averaged 28%, reaching 15% in 7 of the years measured; the weakest year was 1.3%.
Why this testAfter-tax return on invested capital averaged 45% and was 83% in the latest year.
Why this testTotal debt of $0.0 would take 0.0 yrs of normalised owner earnings to repay.
Why this testNormalised owner earnings are $1.4B, and free cash flow has averaged 146% of reported profit.
Why this testEach dollar retained over the period has been matched by 5.8× of market value created ($6.9B retained in total).
Why this testRevenue growth (CAGR)
13%
Operating margin (avg)
9.8%
Return on equity (avg)
28%
ROIC (avg)
45%
Cash conversion
146%
Debt payback
0.0 yrs
Share count change (CAGR)
53%
Owner earnings yield
3.6%
| $62 |
| 7.1% | $30 | $34 | $38 | $43 | $48 |
|---|
| 8.1% | $25 | $28 | $31 | $35 | $39 |
|---|
| 9.1% | $21 | $24 | $26 | $29 | $33 |
|---|
| 10.1% | $18 | $20 | $23 | $25 | $28 |
|---|
Green: at least 25% above the price. Amber: above it. Red: below it. n/a means the discount rate is at or below growth, where the model has no finite answer. The corners combine the most extreme assumptions, so treat them as bounds.
Discount rate: 10-year Treasury (5.1%) plus a 3% hurdle. End-of-day prices from free public sources, may be delayed or missing.
Labour costs and labour law
MateriallikelyAs the owner of all its US and Canadian restaurants, Chipotle carries the full wage bill and more legal exposure than franchised peers. Wage laws, scheduling rules and lawsuits can lift costs faster than menu prices.
Expansion gets less rewarding
MaterialpossibleBuild costs are rising, new units take years to mature and can take sales from nearby stores, and capital spending runs at 1.6× depreciation. The excerpts give no return figures for new restaurants, so we cannot check that new units match the 45% average.
Buybacks with no stated value test
MinorpossibleRepurchases rose sharply in 2025 and the filing links them only to market conditions. The share count change of 53% and book value per share change of -29% look distorted, perhaps by a share split the excerpts do not cover, so the per-share record is hard to judge.
What would change the view
“For 2026, management is anticipating comparable restaurant sales to be about flat.”
Management's discussion · filing
“We may have higher risk for food safety incidents than some of our competitors because we use fresh, unprocessed produce, handle raw chicken in our restaurants”
Risk factors · filing
“Our ability to offset higher labor costs by increasing menu prices depends on the willingness of our guests to pay the higher prices and the perceived value of our meals relative to competitors.”
Risk factors · filing
“many of our competitors also make claims related to the quality of their ingredients and lack of artificial flavors, colors and preservatives.”
Risk factors · filing
“Our potential liability for these employment laws and regulations may be higher than our restaurant peers because, as one of the largest restaurant companies that owns and operates all our restaurants in the U.S. and Canada”
Risk factors · filing
“The cost of opening new restaurants has continued to increase due to construction labor inflation and increased costs of materials and equipment.”
Risk factors · filing
“we expect to utilize cash flow from operations to: repurchase additional shares of our common stock subject to market conditions”
Management's discussion · filing
“the delivery fee we collect from the guest may be less than the actual delivery cost.”
Risk factors · filing