MCD · NYSE · Retail-Eating Places
$245.75 · $176.1K market value · fiscal year to 31 Dec 2025
6 of 10
Buffett tests pass
Margin of safety 100%
Bear
$51,257,389.33
Base
$129,159,249.34
Bull
$239,642,172.37
Price $242.97
The price is below even the bear case.
McDonald's (MCD) reported revenue of $26.9B and net income of $8.6B for the year to 31 December 2025. Reported profit has not been negative in any of the 15 years measured, and free cash flow has averaged 86% of reported profit. Total debt of $40.8B sits beside a book value of -$1.8B, and capital spending has averaged 6.1× depreciation. The engine's verdict is that the price sits within the margin of safety, and we report that as the engine's result. However, the base-case value of $129,159,249.34 per share is far above the share price of $242.97, so we do not think the valuation can be relied on.
Predictability: Medium
McDonald's (MCD) reports revenue of $26.9B for the year to 31 December 2025, and net income of $8.6B. The filing excerpts we received contain no narrative sections, so we cannot confirm from the filing how the revenue is split between company-run restaurants, franchise rent and royalties, and other sources. The general structure of the business is one we have not been able to check against the filing text.
Inside the circle? Reported profits have not been negative in any of the 15 years measured, and operating margins have stayed in a fairly narrow band. Revenue growth has been slow, and the balance sheet carries $40.8B of debt with negative book value, which makes the return and value figures unreliable. We could not read any narrative on technology change, regulation, customer behaviour or cyclicality, so those risks remain unassessed from the filing.
Durability
None found
Pricing power
Unclear
Moat type
None found
We could not confirm a moat from the filing. The excerpts we received contain no narrative sections, so we cannot read how McDonald's describes its brand, franchise model, real estate or competitors. The financial figures are strong on paper: operating margin averaged 42% and return on invested capital averaged 23%. These figures show what the business earned, but they do not show why competitors have stayed out. Until the filing text explains a source of protection, you should treat the moat as unproven and its lifespan as unknown.
Threats to the moat
Capital allocation
Questionable
Candour
Unclear
We could not read any narrative from the latest annual report, so we cannot check how management explains its capital decisions in its own words. The numbers point in two directions. The share count has shrunk by -79% a year, which suggests buybacks have been large, and dividends have taken an average payout of 61% of earnings. Against that, the retained earnings test fails at -4.3×, and total debt of $40.8B sits alongside a book value of -$1.8B. A Buffett-style investor would ask whether buybacks were made below intrinsic value, and the excerpts we have do not show the valuation reasoning behind them. Candour is unclear because we have no filing text to judge it from.
6 pass · 2 mixed · 2 fail · 0 can't tell
Capital spending has averaged 6.1× depreciation; estimated maintenance capex was $2.4B last year.
Why this testEach dollar retained over the period has been matched by -4.3× of market value created ($24.6B retained in total).
Why this testDiscounted owner earnings
Bear
$51,257,389.33
Base
$129,159,249.34
Bull
$239,642,172.37
Price $242.97
The price is below even the bear case.
| Scenario | Starting owner earnings | Growth (yrs 1–5) | Terminal | Discount | Value / share |
|---|---|---|---|---|---|
| bear | $7.0B | -0.9% | 1.5% | 9.6% | $51,257,389.33 |
| base | $7.0B | 3.1% | 2.5% | 8.1% | $129,159,249.34 |
| bull | $7.0B | 6.1% | 3.0% | 7.1% | $239,642,172.37 |
Sensitivity
| Discount ↓ / Growth → | -0.9% | 1.1% | 3.1% | 5.1% | 7.1% |
|---|---|---|---|---|---|
| 6.1% | $169,577,525 | $199,418,360 | $232,868,987 | $270,307,064 |
The figures that carry the quality story are the ones we trust least. Total debt of $40.8B sits against a book value of -$1.8B, so shareholders' equity is negative and the 192% return on equity cannot be read as a sign of quality. Capital spending has averaged 6.1× depreciation, which fails the test for a business that doesn't eat capital, and the retained earnings test fails at -4.3×. The valuation output shows a value per share far above the $242.97 price, which means the model is not usable, so the claimed 100% margin of safety is unsupported. Without the filing narrative we cannot check the moat, management candour or regulatory risk, so a sceptical owner would say the case rests on numbers that do not hold together.
Valuation output is not usable
MateriallikelyThe per-share values and the margin of safety figure are far outside any plausible range for a price of $242.97, so the margin of safety claim cannot be relied on. Any decision based on the valuation would rest on a broken calculation.
Debt and negative book value
MateriallikelyTotal debt of $40.8B gives a payback of 5.9 yrs against normalised owner earnings, and book value is -$1.8B. With no positive equity base, return on equity loses much of its meaning and a downturn in cash flow would bear hard on the balance sheet.
Heavy capital spending
MateriallikelyBuffett's tests give a mixed picture. The consistent earning power test passes, and the return on invested capital of 23% on average passes the test for returns on capital. The test for a business that doesn't eat capital fails: capital spending has averaged 6.1× depreciation, and estimated maintenance capex was $2.4B last year. The one-dollar retained test fails at -4.3×, which means the profit kept in the business has not created matching market value for owners over the period. On debt, Buffett looks for little or no borrowing. Repaying total debt would take 5.9 yrs of normalised owner earnings, and interest cover is 7.8×, so this test is mixed. The return on equity of 192% is not a clean signal, because shareholders' equity is negative in the latest year and some of that return is borrowed. We could not check the durable advantage or management candour, because the filing narratives were not extracted, so those principles remain unassessed.
Total debt and book value in future annual reports
Shows whether the borrowing behind the return on equity is growing or shrinking.
Capital spending relative to depreciation
A ratio that stays far above one means more cash is needed to keep the business competitive.
Share buybacks and the price paid for them
Buffett favours buybacks only below intrinsic value, and the excerpts do not show that reasoning.
Narrative sections on the franchise model, brand and competitors
Without them the durability of any moat cannot be checked.
Revenue growth over the coming years
Slow growth alongside heavy capital spending is the pattern Buffett warns against.
Questions the filings couldn't answer
How this was made
McDonalds Corp · financial data to 31 Dec 2025 from SEC XBRL filings, narrative from the 10-K filed 24 Feb 2026. Method [email protected], prompts [email protected]. Judgement by anthropic/claude-haiku-5.5. 0 filing quotes verified. Data completeness 100%. Analysed 19 Oct 2026.
General research. It isn't personal advice. Numbers are computed in code from filings; the model writes no figures. It can still be wrong.
Replicly is a research and education tool. It is not financial advice and does not recommend that you buy or sell any investment. Analyses apply Buffett-inspired principles to public data and can be wrong. Warren Buffett and Berkshire Hathaway are not affiliated with and do not endorse Replicly. Capital is at risk.
Return on equity averaged 192%, reaching 15% in 1 of the years measured; the weakest year was 192%. The ratio is unreliable: shareholders' equity is negative in the latest year, so ROE cannot be measured for it. Debt is high enough that some of that return is borrowed. Only 1 years of equity are available, too few for a pass.
Why this testTotal debt of $40.8B would take 5.9 yrs of normalised owner earnings to repay; operating income covers interest 7.8×. Both tests set this result: payback of 4 to 7 years and interest cover of 4x to 8x.
Why this testNo loss years across 15 years of filings, with operating margin varying by 4.4% around its average.
Why this testAfter-tax return on invested capital averaged 23% over 10 years and was 21% in the latest year.
Why this testNormalised owner earnings are $7.0B, and free cash flow has averaged 86% of reported profit.
Why this testThe diluted share count has changed by -79% a year. Shrinking means buybacks are returning value; growing means owners are being diluted.
Why this testAt $242.97, the price is 100% below the base-case value of $129,159,249.34 (the bear case is $51,257,389.33). The standard lens asks for a 25% margin.
Why this testThe owner-earnings yield is 3998890% against a 10-year Treasury yield of 5.1%.
Why this testRevenue growth (CAGR)
1.0%
Operating margin (avg)
42%
Return on equity (avg)
192%
ROIC (avg)
23%
Cash conversion
86%
Debt payback
5.9 yrs
Share count change (CAGR)
-79%
Owner earnings yield
3998890%
| $312,143,103 |
| 7.1% | $121,524,252 | $144,272,380 | $169,728,072 | $198,172,071 | $229,909,397 |
|---|
| 8.1% | $90,620,415 | $108,837,453 | $129,187,994 | $151,891,289 | $177,185,429 |
|---|
| 9.1% | $69,061,326 | $84,141,459 | $100,959,497 | $119,692,445 | $140,532,425 |
|---|
| 10.1% | $53,155,287 | $65,940,601 | $80,175,895 | $96,007,531 | $113,594,297 |
|---|
Green: at least 25% above the price. Amber: above it. Red: below it. n/a means the discount rate is at or below growth, where the model has no finite answer. The corners combine the most extreme assumptions, so treat them as bounds.
Discount rate: 10-year Treasury (5.1%) plus a 3% hurdle. End-of-day prices from free public sources, may be delayed or missing.
Capital spending has averaged 6.1× depreciation, and estimated maintenance capex was $2.4B last year. A Buffett-style test asks for a business that needs little capital to grow, and this one fails that test on the figures we have.
Retained earnings may not create value
MaterialpossibleThe retained earnings test returns -4.3×, which means the market value created has not matched the profit kept in the business. If retained profit keeps failing to create value, the compounding case weakens.
Moat and regulation are unchecked
Could break the thesispossibleThe filing excerpts contain no narrative, so we cannot confirm the brand, franchise model, competitors, or regulatory exposure. If the moat is weaker than the margins suggest, the 42% average margin may not last.
Slow revenue growth
MinorpossibleRevenue has grown at 1.0% a year over the period, and owner earnings growth is 4.7%. Earnings growth has relied on the business keeping its margins and returning cash to shareholders, not on expanding the top line.
What would change the view