SBUX · Nasdaq · Retail-Eating & Drinking Places
$99.31 · $113.2B market value · fiscal year to 28 Sept 2025
6 of 10
Buffett tests pass
Margin of safety -396%
Bear
$7.18
Base
$19.64
Bull
$37.64
Price $97.52
The price is above even the bull case.
Starbucks roasts coffee, runs company-operated stores and licenses its brand to partners who run others, so most of its revenue comes from its own stores. Our tests found no loss years across the filings, which is a real strength. Operating margin averaged 15% but fell to 7.9% in fiscal 2025, and the annual report puts part of that fall down to restructuring costs from closing coffeehouses. Our base value is $19.64 per share against a price of $97.52, and all three of our value estimates sit well below that price, so the margin of safety test fails. Our tests read the situation as hard to predict, because the earnings base has moved sharply and the value range is therefore wide, and we have set the research status on that basis.
Predictability: Low
Starbucks roasts coffee and sells drinks and food through company-operated stores, which make up most of its revenue. It also licenses its brand to partners who run stores, and it sells them coffee, equipment and other products. Licensees pay a margin on products and a royalty on retail sales, and they carry the store operating costs and capital spending. Packaged coffee and ready-to-drink products sold through Channel Development add a further stream.
Inside the circle? Revenue has grown over 15 years of filings and no year was a loss, which is a real strength. But operating margin averaged 15% and fell to 7.9% in the latest year, partly from restructuring, so the earnings base has moved sharply. Coffee prices, tariffs and a strategic reset still under way make it hard for a careful owner to estimate the economics ten years out with confidence.
Durability
Narrow
Pricing power
Some
Moat type
Brand, Intangibles
The main protection is the Starbucks brand and the trademarks behind it. The filing describes the brand as recognised throughout most of the world, and the store network and licensee partners extend that reach. Returns on capital have been high, with a return on invested capital of 48% in the latest year, but the latest year also shows the moat under strain. Operating margin fell to 7.9% as restructuring, deleverage and labour costs hit profit, and comparable transactions fell. We rate the protection as narrow: the brand is strong, but the filing gives little proof that Starbucks can raise prices without losing customers. Over ten years the economics are hard to estimate with confidence, so the durability is unclear. At $97.52 the share price sits well above the base value of $19.64, which is a separate question from the moat itself.
Threats to the moat
Capital allocation
Questionable
Candour
Candid
Management has returned cash mainly through dividends, which have averaged a payout of 78% of earnings. The share count has fallen at -2.9% a year on average, but the filing says no shares were bought back in the latest fiscal year, so that fall reflects earlier purchases. Total debt stands at $16.1B, and the filing says management may borrow more to fund capital programmes and shareholder returns, which runs against a Buffett-style preference for little debt. The filing is open about the fall in margin and names its causes, but its tone on the reset is more hopeful than the figures so far support. We cannot judge whether the store closures and restructuring will earn their cost, because the excerpts give no return target for them.
6 pass · 2 mixed · 2 fail · 0 can't tell
At $97.52, the price is above the base-case value of $19.64 (the bear case is $7.18), so there is no margin of safety (-396%). The standard lens asks for 25%.
Why this testThe owner-earnings yield is 2.1% against a 10-year Treasury yield of 5.1%.
Why this testDiscounted owner earnings
Bear
$7.18
Base
$19.64
Bull
$37.64
Price $97.52
The price is above even the bull case.
| Scenario | Starting owner earnings | Growth (yrs 1–5) | Terminal | Discount | Value / share |
|---|---|---|---|---|---|
| bear | $2.4B | -5.0% | 1.5% | 9.6% | $7.18 |
| base | $2.4B | -1.2% | 2.5% | 8.1% | $19.64 |
| bull | $2.4B | 1.8% | 3.0% | 7.1% | $37.64 |
Sensitivity
| Discount ↓ / Growth → | -5.2% | -3.2% | -1.2% | 0.8% | 2.8% |
|---|---|---|---|---|---|
| 6.1% | $26 | $31 | $36 | $42 |
The bear case starts with price. At $97.52 the share price sits far above the base value of $19.64 and even the bull value of $37.64, so a buyer needs assumptions our model does not reach. The earnings base has also just moved: operating margin averaged 15% across the filings but fell to 7.9% in the latest year. The filing blames part of that on restructuring, yet it also cites deleverage and inflation, and it gives no return target for the store closures. Pricing power is still unproven, because comparable transactions fell and the price rise came from annualising earlier increases.
The price needs a recovery the model does not show
Could break the thesislikelyAt $97.52 the market pays far more than the bull value of $37.64. Our base estimate is $19.64, so the price only holds up if earnings recover well beyond our assumptions.
The margin reset may not reverse
MateriallikelyOperating margin fell to 7.9% in the latest year, and the filing names deleverage and inflation as well as restructuring. If sales stay flat, the lower margin could become the new base.
Pricing power may be weaker than the brand
Could break the thesispossibleComparable transactions fell, and the filing says there is no guarantee that cost increases will be absorbed by customers. Competitors can also cut prices, which may force more spending on promotions.
Buffett's test of consistent earning power is met, since the filings show no loss years and a return on invested capital of 48% in the latest year. The circle of competence test is only partly met: the business is easy to describe, but the numbers show it is hard to estimate its economics ten years out, with coffee costs, tariffs and a restructuring still under way. Owner earnings were $1.5B in the latest year against normalised owner earnings of $2.4B, which shows how much the reading depends on the year chosen. Buffett's rule that interest rates are gravity matters here, because the owner earnings yield of 2.1% sits well below the 10-year Treasury yield of 5.1%, so future cash is worth less today at current rates. The little debt test is mixed: total debt of $16.1B would take 6.8 yrs to repay from normalised owner earnings, and the annual report says that 'we may incur additional debt, within targeted levels, as part of our plans to fund our capital programs'. On capital allocation, the filing says 'we made no common stock share repurchases' in fiscal 2025, which fits Buffett's view that buybacks make sense only below intrinsic value. Return on equity cannot be measured in the latest year because shareholders' equity is negative at -$8.1B, so we cannot use it as a clean test of management.
Operating margin in the next annual report compared with the latest year
The filing expects the closures to be slightly accretive to operating margins, so a recovery would test whether the fall was temporary.
Comparable store sales and comparable transactions
The filing reports that comparable transactions declined, and a continued fall would weaken the case that Starbucks can raise prices without losing customers.
Total debt and any new borrowing
The filing says more debt may be used to fund capital programmes and shareholder returns, which would weaken the little debt test.
Whether share repurchases resume and at what price
Buffett's rule only supports buybacks below intrinsic value, and our base value sits far below the current price.
Capital spending and store investment
The filing expects capital spending to be moderately lower in fiscal 2026, and lower spending can lift owner earnings in a way that does not last.
Questions the filings couldn't answer
How this was made
Starbucks Corp · financial data to 28 Sept 2025 from SEC XBRL filings, narrative from the 10-K filed 14 Nov 2025. Method [email protected], prompts [email protected]. Judgement by anthropic/claude-haiku-5.5. 27 filing quotes verified, 1 unverifiable quotes removed. Data completeness 100%. Analysed 19 Oct 2026.
General research. It isn't personal advice. Numbers are computed in code from filings; the model writes no figures. It can still be wrong.
Replicly is a research and education tool. It is not financial advice and does not recommend that you buy or sell any investment. Analyses apply Buffett-inspired principles to public data and can be wrong. Warren Buffett and Berkshire Hathaway are not affiliated with and do not endorse Replicly. Capital is at risk.
“Starbucks is the premier roaster, marketer, and retailer of specialty coffee in the world”
Business · filing
“Licensees are responsible for operating costs and capital investments, which more than offset the lower revenues we receive under the licensed store model.”
Business · filing
“The price of coffee is subject to volatility and has steadily increased over the past five years with significant increases over the last two years.”
Business · filing
“We expect that the macroeconomic challenges we have been experiencing, including impacts from new tariffs and dynamic coffee prices, will continue”
Management's discussion · filing
“we completed our assessment of our coffeehouse portfolio late in the fourth quarter and made decisions to close stores that did not demonstrate a viable path to profitability”
Management's discussion · filing
“Given its maturity and role as the primary source of operating cash flow, reduced performance in North America could limit our ability to fund international expansion”
Risk factors · filing
“The availability and price of coffee beans and other commodities are highly volatile.”
Risk factors · filing
“Reduced customer traffic or transaction value without corresponding cost reductions could pressure margins.”
Risk factors · filing
“Our success depends on attracting and retaining customers.”
Risk factors · filing
“We are subject to evolving and increasingly complex laws and regulations from various authorities and regulatory bodies.”
Risk factors · filing
“Our success depends substantially on the value of our brand, and failure to preserve its value could have a negative impact on our financial results.”
Risk factors · filing
“primarily driven by annualization of pricing in the current year”
Management's discussion · filing
“there is no guarantee future cost increases will be absorbed by customers”
Risk factors · filing
“We face increasing competition in all channels and markets and do not hold leadership positions in every segment.”
Risk factors · filing
“The price of coffee is subject to volatility and has steadily increased over the past five years”
Business · filing
“During the fiscal year ended September 28, 2025, we made no common stock share repurchases.”
Management's discussion · filing
“we may incur additional debt, within targeted levels, as part of our plans to fund our capital programs”
Management's discussion · filing
“Cash returned to shareholders through dividends in fiscal 2025 and 2024 totaled”
Management's discussion · filing
“made decisions to close stores that did not demonstrate a viable path to profitability, or meet our standards”
Management's discussion · filing
“we are encouraged by the results we have seen from our”
Management's discussion · filing
Return on equity averaged 79%, reaching 15% in 3 of the years measured; the weakest year was 48%. The ratio is unreliable: shareholders' equity is negative in the latest year, so ROE cannot be measured for it. Debt is high enough that some of that return is borrowed. Only 3 years of equity are available, too few for a pass.
Why this testTotal debt of $16.1B would take 6.8 yrs of normalised owner earnings to repay; operating income covers interest 5.4×. Both tests set this result: payback of 4 to 7 years and interest cover of 4x to 8x.
Why this testNo loss years across 15 years of filings, with operating margin varying by 4.2% around its average.
Why this testAfter-tax return on invested capital averaged 97% over 10 years and was 48% in the latest year.
Why this testNormalised owner earnings are $2.4B, and free cash flow has averaged 103% of reported profit.
Why this testCapital spending has averaged 1.3× depreciation; estimated maintenance capex was $2.1B last year.
Why this testEach dollar retained over the period has been matched by 3.2× of market value created ($10.1B retained in total).
Why this testThe diluted share count has changed by -2.9% a year. Shrinking means buybacks are returning value; growing means owners are being diluted.
Why this testRevenue growth (CAGR)
6.4%
Operating margin (avg)
15%
Return on equity (avg)
79%
ROIC (avg)
97%
Cash conversion
103%
Debt payback
6.8 yrs
Share count change (CAGR)
-2.9%
Owner earnings yield
2.1%
| $49 |
| 7.1% | $18 | $22 | $26 | $31 | $36 |
|---|
| 8.1% | $13 | $16 | $20 | $23 | $28 |
|---|
| 9.1% | $10 | $12 | $15 | $18 | $22 |
|---|
| 10.1% | $7 | $9 | $12 | $15 | $18 |
|---|
Green: at least 25% above the price. Amber: above it. Red: below it. n/a means the discount rate is at or below growth, where the model has no finite answer. The corners combine the most extreme assumptions, so treat them as bounds.
Discount rate: 10-year Treasury (5.1%) plus a 3% hurdle. End-of-day prices from free public sources, may be delayed or missing.
Coffee and tariff costs
MateriallikelyThe filing says coffee prices have steadily increased and that tariffs add cost. Limited hedging and licensees who may not pass on costs leave margin exposed.
Debt and a negative equity base
MaterialpossibleTotal debt is $16.1B and book value is -$8.1B, so return on equity figures cannot be read as ordinary returns. The filing says additional borrowings would increase interest expense in the future.
Lower capital spending may flatter cash flow
MaterialpossibleCapital spending fell because of fewer North American store renovations, which lifts cash flow in the year of the cut. Our maintenance capex figure of $2.1B is our estimate, not a figure the filing states.
What would change the view
“there is no guarantee future cost increases will be absorbed by customers”
Risk factors · filing
“Partially offsetting this increase was a 1% decline in comparable store sales”
Management's discussion · filing
“a net decrease in capital expenditures of $472.0 million driven by a reduction in retail store investments and renovations in North America”
Management's discussion · filing
“The availability and price of coffee beans and other commodities are highly volatile.”
Risk factors · filing
“We expect a fiscal 2026 reduction in our baseline North America company-operated revenues”
Management's discussion · filing
“During the fiscal year ended September 28, 2025, we made no common stock share repurchases.”
Management's discussion · filing
“additional borrowings would result in increased interest expense in the future”
Management's discussion · filing