SFM · Nasdaq · Retail-Grocery Stores
$64.49 · $6.4B market value · fiscal year to 28 Dec 2025
10 of 10
Buffett tests pass
Margin of safety 51%
Bear
$77.13
Base
$133.55
Bull
$213.41
Price $65.20
The price is below even the bear case.
Sprouts Farmers Market runs specialty grocery stores built around a produce-led format in twenty-four states. The filings show no loss years, a return on equity that averaged 28%, and no long-term debt: 'The Company had no long-term debt outstanding as of December 28, 2025 and December 29, 2024.' Owner earnings, the cash an owner could take out, were $579.3M in the latest year, but the normalised figure is $458.2M, so part of the latest result may not repeat. The engine's base case values the shares at $133.55 against a price of $65.20, while the bear case gives $77.13, so the answer depends heavily on growth and the discount rate. The engine verdict is within margin: the price clears the base case comfortably, but the cushion shrinks sharply in the bear case.
Predictability: Medium
Sprouts sells fresh produce, natural and organic food, vitamins and supplements through specialty stores in twenty-four states. Customers pay at the point of sale, and the company recognises revenue when goods are sold. Growth comes from new stores and from comparable store sales, which measure stores open for more than a year. Revenue has compounded at 9.0% a year, and gross margin has averaged 36%.
Inside the circle? Sprouts has reported a profit in every year of filings, and operating margin has varied by only 1.1% around its average, which supports a steady demand base. The moat looks thinner than the record suggests, because the company competes with Kroger, Walmart, Amazon and Whole Foods, and it says competitors can cut prices or expand health ranges. The excerpts give no long-run pricing data, so whether Sprouts can raise prices without losing customers remains unproven.
Durability
Narrow
Pricing power
Unclear
Moat type
Brand, Cost advantage, Intangibles
Sprouts appears to protect its profits mainly through a produce-led store format, buying scale and a brand built on fresh, natural and organic food. The filing says these help, but it gives little hard proof of pricing power, and the company says it frequently passes its scale savings on to customers. The record of steady earnings is real: 0 loss years across 15 years of filings, and operating margin varied by 1.1% around its average. But the 2025 gross margin gain came from lower shrink and inventory work, which rivals can copy, and the engine's return on capital token (46%) sits well above the lease-adjusted return the company reports, so the definitions need checking before anyone relies on it. On this evidence the moat looks narrow, and we cannot tell how long it will last without pricing history across a full cycle of food inflation and deflation.
Threats to the moat
Capital allocation
Sound
Candour
Neutral
On the filing's own terms, capital allocation looks sound: the company funds growth from operating cash, returns cash through buybacks, and carries no long-term debt. The record is strongest on the balance sheet, since the credit facility sits unused, which fits Buffett's preference for little or no debt. The weaker point is the buybacks. The filing gives an average 2025 repurchase price well above the current price of $65.20, so the excerpts do not show that each repurchase was made below intrinsic value. The headline 46% also does not match the lower return in the filing's own ROIC table, and management says its method may differ from others, so you should check which measure is meant. Our view is that capital allocation is sound, but the excerpts are too short to show whether repurchases were made at fair prices.
10 pass · 0 mixed · 0 fail · 0 can't tell
No loss years across 15 years of filings, with operating margin varying by 1.1% around its average.
Why this testReturn on equity averaged 28%, reaching 15% in 10 of the years measured; the weakest year was 17%.
Why this testDiscounted owner earnings
Bear
$77.13
Base
$133.55
Bull
$213.41
Price $65.20
The price is below even the bear case.
| Scenario | Starting owner earnings | Growth (yrs 1–5) | Terminal | Discount | Value / share |
|---|---|---|---|---|---|
| bear | $458.2M | 6.0% | 1.5% | 9.6% | $77.13 |
| base | $458.2M | 10.0% | 2.5% | 8.1% | $133.55 |
| bull | $458.2M | 13.0% | 3.0% | 7.1% | $213.41 |
Sensitivity
| Discount ↓ / Growth → | 6.0% | 8.0% | 10.0% | 12.0% | 14.0% |
|---|---|---|---|---|---|
| 6.1% | $167 | $188 | $211 | $237 |
The strongest case against Sprouts is that its best recent numbers may not be the normal level. Owner earnings for fiscal 2025 sit well above the normalised figure, and the gross margin gain came from shrink (stock lost to theft, damage or spoilage) and inventory work that rivals can also pursue. The company says it frequently passes cost savings to customers, which points to value pricing rather than the pricing power Buffett looks for. Growth also depends on opening new stores that the filing says may earn lower margins at first, and the price assumes that growth continues. The headline return on capital is also far above the filing's own lease-adjusted ROIC table, so the most flattering number is the least reliable one.
Pricing power is unproven
Could break the thesislikelyThe company says it passes savings to customers and positions prices with everyday value. A business with real pricing power would show margins holding as prices rise, and the excerpts contain no such test across a full food cycle.
Growth depends on new stores
MateriallikelyThe base-case value assumes growth of 10% a year, and the filing says new stores generally have lower margins at first and can move sales from existing stores. Slower openings or weaker new stores would reduce the value the model finds.
2025 earnings may not be the normal level
MaterialSeveral of Buffett's documented tests look favourable here. Consistent earning power passes, since operating margin varied by only 1.1% around its average and there were 0 loss years. The little-debt and high-return-on-equity tests also pass, with interest cover of 379×. The moat is the weaker part. Buffett's first question is pricing power, and the filing says the company competes with Kroger, Walmart, Amazon and Whole Foods, and that 'We believe our scale, together with this decentralized purchasing structure and flexibility generates cost savings, which we frequently pass on to our customers.' That points to value pricing, which is a different thing from the pricing power Buffett looks for. The return on capital figure also needs care: the headline 46% is far above the lease-adjusted return in the filing's own ROIC table, so the definitions must be checked before the figure is relied on. On buybacks, the average 2025 repurchase price was above the current share price, so the excerpts do not show that repurchases were made below intrinsic value. On rates, the owner-earnings yield of 7.1% sits above the 10-year Treasury yield of 5.1%, which passes the gravity test, though a yield gap is not a guarantee.
Same-store sales growth, reported each year in the MD&A
Growth in the latest year came mainly from new stores. Slowing comparable store sales would show whether demand, not just store count, is driving results.
Gross margin changes and the shrink commentary in the MD&A
The 2025 margin gain was linked to improved shrink and inventory work. If that gain fades, the normalised owner earnings figure becomes the more relevant one.
Pricing and promotional language in Item 1 and the risk factors
Buffett's first test is whether prices can rise without losing customers. Any move toward heavier promotion would suggest the pricing power is thinner than the record implies.
Repurchase prices and the share count in future filings
Buybacks only create value if they are made below intrinsic value. Compare the average repurchase price with the value estimates over time.
Progress on the meat and seafood self-distribution transition
The filing reports supply disruptions during the transition. Repeated disruptions would bear on the advantaged supply chain claim.
Questions the filings couldn't answer
How this was made
Sprouts Farmers Market, Inc · financial data to 28 Dec 2025 from SEC XBRL filings, narrative from the 10-K filed 19 Feb 2026. Method [email protected], prompts [email protected]. Judgement by anthropic/claude-haiku-5.5. 30 filing quotes verified. Data completeness 92%. Analysed 18 Oct 2026.
General research. It isn't personal advice. Numbers are computed in code from filings; the model writes no figures. It can still be wrong.
Replicly is a research and education tool. It is not financial advice and does not recommend that you buy or sell any investment. Analyses apply Buffett-inspired principles to public data and can be wrong. Warren Buffett and Berkshire Hathaway are not affiliated with and do not endorse Replicly. Capital is at risk.
“We compete on a combination of factors, primarily differentiated product selection, quality, convenience, shopping experience, customer engagement, store format, location, price and delivery options.”
Risk factors · filing
“To the extent that our competitors offer lower prices or similar products, our ability to maintain profit margins and sales levels may be negatively impacted.”
Risk factors · filing
“We believe our scale, together with this decentralized purchasing structure and flexibility generates cost savings, which we frequently pass on to our customers.”
Business · filing
“We position our prices with everyday value for our customers within our margin structure, with regular promotions that drive traffic and trial.”
Business · filing
“our inability to timely pass on product cost increases due to inflation or otherwise to our customers through retail price increases may also adversely impact our operating margins.”
Risk factors · filing
“As we continue to execute our long-term growth strategy, we may become even more concentrated in these markets, as well as other identified expansion markets.”
Risk factors · filing
“Consumer preferences often change rapidly and without warning, moving from one trend to another among many product or retail concepts.”
Risk factors · filing
“consumption patterns (including changes in behavior arising from the increased use of prescription weight-loss therapies such as GLP-1)”
Risk factors · filing
“We have generally not experienced significant difficulty to date in maintaining the supply of our produce and fresh, natural and organic products that meet our quality standards.”
Risk factors · filing
“During this process, we experienced third-party supply disruptions that led to availability challenges and customer disruption.”
Business · filing
“The increase was a result of improved shrink and our investments in inventory management.”
Management's discussion · filing
“We believe our scale, together with this decentralized purchasing structure and flexibility generates cost savings, which we frequently pass on to our customers.”
Business · filing
“We believe, based on our industry experience, that our strong relationships in the produce business provide us a competitive advantage”
Business · filing
“some competitors are aggressively expanding their number of stores or their health and wellness product offerings”
Risk factors · filing
“Food deflation across multiple categories, particularly in produce and proteins, could also reduce sales growth and earnings if our competitors react by lowering their retail pricing”
Risk factors · filing
“our inability to timely pass on product cost increases due to inflation or otherwise to our customers through retail price increases may also adversely impact our operating margins.”
Risk factors · filing
“The increase was a result of improved shrink and our investments in inventory management.”
Management's discussion · filing
“During 2025, cash flows used in financing activities primarily consisted of approximately $471.9 million for share repurchases”
Management's discussion · filing
“fewer diluted shares outstanding compared to the prior year due to our repurchase of approximately 4.0 million shares for a total cost of $476.2 million”
Management's discussion · filing
“The Company had no long-term debt outstanding as of December 28, 2025 and December 29, 2024.”
Management's discussion · filing
“Shares purchased under our repurchase programs were subsequently retired and the excess of the repurchase price over par value was charged to retained earnings.”
Management's discussion · filing
“As numerous methods exist for calculating ROIC, our method may differ from methods used by other companies to calculate their ROIC.”
Management's discussion · filing
“However, we may not achieve this expected level of new store growth due to inability to find suitable sites, supply chain disruptions or otherwise.”
Risk factors · filing
After-tax return on invested capital averaged 28% over 10 years and was 46% in the latest year.
Why this testTotal debt of n/a would take n/a of normalised owner earnings to repay; operating income covers interest 379×. Both tests pass: payback within 4 years and interest cover of 8x or more.
Why this testNormalised owner earnings are $458.2M, and free cash flow has averaged 94% of reported profit.
Why this testCapital spending has averaged 1.5× depreciation; estimated maintenance capex was $102.1M last year.
Why this testEach dollar retained over the period has been matched by 1.5× of market value created ($2.4B retained in total).
Why this testThe diluted share count has changed by -4.5% a year. Shrinking means buybacks are returning value; growing means owners are being diluted.
Why this testAt $65.20, the price is 51% below the base-case value of $133.55 (the bear case is $77.13). The standard lens asks for a 25% margin.
Why this testThe owner-earnings yield is 7.1% against a 10-year Treasury yield of 5.1%.
Why this testRevenue growth (CAGR)
9.0%
Operating margin (avg)
5.5%
Return on equity (avg)
28%
ROIC (avg)
28%
Cash conversion
94%
Debt payback
n/a
Share count change (CAGR)
-4.5%
Owner earnings yield
7.1%
| $266 |
| 7.1% | $130 | $146 | $164 | $183 | $205 |
|---|
| 8.1% | $107 | $119 | $134 | $149 | $167 |
|---|
| 9.1% | $91 | $101 | $113 | $125 | $140 |
|---|
| 10.1% | $79 | $87 | $97 | $108 | $120 |
|---|
Green: at least 25% above the price. Amber: above it. Red: below it. n/a means the discount rate is at or below growth, where the model has no finite answer. The corners combine the most extreme assumptions, so treat them as bounds.
Discount rate: 10-year Treasury (5.1%) plus a 3% hurdle. End-of-day prices from free public sources, may be delayed or missing.
Owner earnings were $579.3M against a normalised figure of $458.2M, and the 2025 margin gain was tied to shrink work. Buffett would ask whether a peak year is being treated as the base.
Return measures do not reconcile
MateriallikelyThe engine shows a return on invested capital of 46%, but the filing's own ROIC table, which includes operating leases, gives a much lower figure. The filing also says its method may differ from other companies, so the definition needs checking before the number is relied on.
Regional and produce concentration
MaterialpossibleCalifornia is the largest market, and the company sources a large share of its produce from the same state. A regional drought, fire or price shock would hit both sales and supply at once.
Supply chain transition and distributor reliance
MateriallikelyThe company is moving meat and seafood to self-distribution and relies on KeHE for most dry grocery and frozen purchases. The filing already reports supply disruption from the transition and expects more short-term challenges.
What would change the view
“The increase was a result of improved shrink and our investments in inventory management.”
Management's discussion · filing
“generates cost savings, which we frequently pass on to our customers”
Business · filing
“New stores typically build their sales volume and their customer base over time and, as a result, generally have lower margins and higher operating expenses”
Risk factors · filing
“our business is currently more susceptible to regional conditions than the operations of more geographically diversified competitors”
Risk factors · filing
“ROIC is a non-GAAP financial measure and should not be reviewed in isolation”
Management's discussion · filing
“our inability to timely pass on product cost increases due to inflation or otherwise to our customers through retail price increases may also adversely impact our operating margins”
Risk factors · filing
“As with complex transitions of this magnitude, we experienced and may continue to experience short-term challenges”
Risk factors · filing